US$ 2.3T
Annual consumer spending on healthy eating and physical activity combined
Healthy eating, nutrition & weight loss US$ 1,148.0B; physical activity US$ 1,143.9B (2024).
Global Wellness Institute, Monitor 2025Nov 2025Confidence A
Wellbeing investment fund
Investing in how people will live longer and better.
A focused fund built on four pillars — nutrition, movement, longevity and whole-person health data — and four investment verticals. Every claim on this site comes with its source, date and confidence grade.
US$ 6.8T
Global wellness economy, 2024 — about 4× the pharmaceutical industry, growing at twice the pace of world GDP
Global Wellness Institute · 2025
2.1B
People aged 60+ by 2050 — double today's figure
World Health Organization · 2025
US$ 125B
Brazil's wellness economy — 11th largest in the world and 1st in Latin America
Global Wellness Institute · 2026
01
Four pillars, one framework
- 01
Nutrition
What people eat and drink, and the products, services and protocols that make better choices easier.
- 02
Movement
Exercise, mobility and the tools that keep a body consistently active.
- 03
Longevity
Clinics, personalised protocols, prevention and an active later life — the heart of the thesis.
- 04
Whole-person health
Data, tests, history and continuous follow-up that read a person's journey as one.
02
Why now
Five structural signals converged between 2024 and 2026. None of them is a media cycle.
- 1
The world is ageing faster than its health systems.
By 2050 there will be 2.1 billion people over 60 — and two thirds of them in low- and middle-income countries. Living well for longer stops being a niche and becomes infrastructure.
- 2
Payers have started to turn toward prevention.
In 2025–26 the US FDA issued final guidance on general-wellness wearables and the NHS 10-Year Plan made wearables part of standard care. It has started to turn; it has not turned yet.
GOV.UK, 10 Year Health Plan, Jul 2025; FDA General Wellness guidance, Jan 2026
- 3
People now pay for their own biomarkers.
Oura raised at US$ 11B, Function Health at US$ 2.5B. Continuous personal health data has become a subscription — the raw material of whole-person health.
- 4
Tomorrow's buyers have already positioned themselves.
Marriott completed its deal for the Lefay wellness brand, gyms are becoming clinics, and sovereign funds have committed hundreds of millions to healthspan.
- 5
Brazil: a top-11 wellness market with almost no dedicated capital.
US$ 125B a year, first in Latin America, two thirds of the region's healthtechs — and no fund focused on longevity and wellbeing. That gap is our thesis.
03
The numbers
Stock of consumer demand, structural demographics and flow of capital — kept apart on purpose.
US$ 894B
Wellness tourism in 2024 — the fastest-growing wellness sector that year (+13.8%), with travelers spending 2× the average tourist
1.24 billion wellness trips; 8.3% of trips and 17.6% of tourism spend. Projection US$ 1.38T by 2029.
Global Wellness Institute, Monitor 2025Nov 2025Confidence A
+12% / yr
Growth of consumer spending on mental wellness since 2019 — the second-fastest wellness sector (US$ 268B in 2024)
Consumer products and services (sleep, meditation, apps), not clinical spending.
Global Wellness Institute, Monitor 2025Nov 2025Confidence A
US$ 14.2B
US digital health venture funding in 2025 (+35%) — but 42% went to just 26 mega-rounds
482 rounds of US$ 2M+. Mental health was the top-funded clinical area for the 7th year.
Rock Health, 2025 year-end funding overviewJan 2026Confidence A
04
Where we invest
Two initial fronts and two adjacent ones. Each vertical states what it looks for, what stays out, and what we do not claim.
Initial front
Longevity & prevention
Clinics, personalised protocols, prevention, early detection and an active later life. Healthspan — the years lived in good health — is the metric that matters, not lifespan alone.
Initial frontMental health & integrative wellbeing
Nutrition, movement and whole-person data as the base for routine, energy, discipline and balance. Evidence-based interventions first.
Adjacent frontWellness travel
The pillars as part of the experience: food aligned to the destination, movement in nature, longevity as the purpose of the journey, and follow-up before, during and after the trip.
Adjacent frontHealth products & hardware
Wearables, sauna, devices and digital tools that monitor behaviour, support habits and integrate data — the measuring infrastructure of the other pillars.
Request the deck
We share the full thesis, the pipeline logic and the operating model with founders, operators and investors we can have a real conversation with.
Request the deck