References

Every figure and market signal on this site is traceable. Sources are grouped by the page they appear on; each group has its own link you can send on its own. Links were validated on 16 September 2026.

Links open the original source. A few publishers (Rock Health, Bloomberg, Axios, LinkedIn) block automated checks, so their links open normally in a browser but cannot be auto-verified.

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  1. US$ 6.8T — Global wellness economy, 2024 — nearly 4× the pharmaceutical industry, growing at about twice the pace of world GDP

    Global Wellness Institute, Global Wellness Economy Monitor 2025Nov 2025Confidence: A — primary source, public method, under 18 months old

  2. US$ 2.3T — Annual consumer spending on healthy eating and physical activity combined · +12% / yr — Growth of consumer spending on mental wellness since 2019 — the second-fastest wellness sector (US$ 268B in 2024)

    Global Wellness Institute, Monitor 2025Nov 2025Confidence: A — primary source, public method, under 18 months old

  3. US$ 894B — Wellness tourism in 2024 — the fastest-growing wellness sector that year (+13.8%), with travelers spending 2× the average tourist

    Global Wellness Institute, Monitor 2025Nov 2025Confidence: A — primary source, public method, under 18 months old

  4. 2.1B — People aged 60+ by 2050 — double today's figure · The world is ageing faster than its health systems.

    World Health Organization, Ageing and healthOct 2025Confidence: A — primary source, public method, under 18 months old

  5. US$ 125B — Brazil's wellness economy — 11th largest in the world and 1st in Latin America · Brazil: a top-11 wellness market with almost no dedicated capital.

    Global Wellness Institute, Country Rankings 2026Jan 2026Confidence: A — primary source, public method, under 18 months old

  6. US$ 14.2B — US digital health venture funding in 2025 (+35%) — but 42% went to just 26 mega-rounds

    Rock Health, 2025 year-end funding overviewJan 2026Confidence: A — primary source, public method, under 18 months old

  7. Payers have started to turn toward prevention.

    GOV.UK, 10 Year Health Plan, Jul 2025; FDA General Wellness guidance, Jan 2026

  8. People now pay for their own biomarkers.

    CNBC, Oct 2025; TechCrunch, Nov 2025

  9. Tomorrow's buyers have already positioned themselves.

    Hotel Dive, Jun 2026

Thesis

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  1. US$ 6.8T — Global wellness economy, 2024 — nearly 4× the pharmaceutical industry, growing at about twice the pace of world GDP

    Global Wellness Institute, Global Wellness Economy Monitor 2025Nov 2025Confidence: A — primary source, public method, under 18 months old

  2. US$ 14.2B — US digital health venture funding in 2025 (+35%) — but 42% went to just 26 mega-rounds

    Rock Health, 2025 year-end funding overviewJan 2026Confidence: A — primary source, public method, under 18 months old

  3. US$ 8.5B — Investment in longevity companies in 2024, more than double 2023 — 84% of it in the United States

    Longevity.Technology, Annual Longevity Investment Report 2024May 2025Confidence: B — single reliable source, or a projection

Longevity & prevention

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  1. 2.1B — People aged 60+ by 2050 — double today's figure

    World Health Organization, Ageing and healthOct 2025Confidence: A — primary source, public method, under 18 months old

  2. 2070s — When people aged 65+ will outnumber children under 18 worldwide

    UN DESA, World Population Prospects 2024Jul 2024Confidence: A — primary source, public method, under 18 months old

  3. US$ 8.5B — Investment in longevity companies in 2024, more than double 2023 — 84% of it in the United States

    Longevity.Technology, Annual Longevity Investment Report 2024May 2025Confidence: B — single reliable source, or a projection

  4. Neko Health (SE)

    TechCrunchJul 2026Confidence: A — primary source, public method, under 18 months old

  5. Function Health (US)

    TechCrunchNov 2025Confidence: A — primary source, public method, under 18 months old

  6. Beep Saúde (BR)

    NeoFeedSep 2024Confidence: A — primary source, public method, under 18 months old

Mental health & integrative wellbeing

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  1. +12% / yr — Growth of consumer spending on mental wellness since 2019 — the second-fastest wellness sector (US$ 268B in 2024)

    Global Wellness Institute, Monitor 2025Nov 2025Confidence: A — primary source, public method, under 18 months old

  2. 1B+ — People living with a mental health condition; depression and anxiety alone cost the world economy about US$ 1 trillion a year

    World Health OrganizationSep 2025Confidence: A — primary source, public method, under 18 months old

  3. Talkiatry (US)

    Behavioral Health BusinessFeb 2026Confidence: A — primary source, public method, under 18 months old

  4. Wellhub (BR)

    AxiosSep 2025Confidence: A — primary source, public method, under 18 months old

Wellness travel

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  1. US$ 894B — Wellness tourism in 2024 — the fastest-growing wellness sector that year (+13.8%), with travelers spending 2× the average tourist

    Global Wellness Institute, Monitor 2025Nov 2025Confidence: A — primary source, public method, under 18 months old

  2. Lanserhof (DE/AT)

    BloombergOct 2025Confidence: A — primary source, public method, under 18 months old

Health products & hardware

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  1. Oura (FI)

    CNBCOct 2025Confidence: A — primary source, public method, under 18 months old

  2. Ultrahuman (IN)

    TechCrunchSep 2026Confidence: A — primary source, public method, under 18 months old

Data

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  1. US$ 6.8T — Global wellness economy, 2024 — nearly 4× the pharmaceutical industry, growing at about twice the pace of world GDP

    Global Wellness Institute, Global Wellness Economy Monitor 2025Nov 2025Confidence: A — primary source, public method, under 18 months old

  2. US$ 2.3T — Annual consumer spending on healthy eating and physical activity combined · +12% / yr — Growth of consumer spending on mental wellness since 2019 — the second-fastest wellness sector (US$ 268B in 2024) · Wellness sectors by consumer spending, 2024 — US$ billion

    Global Wellness Institute, Monitor 2025Nov 2025Confidence: A — primary source, public method, under 18 months old

  3. US$ 894B — Wellness tourism in 2024 — the fastest-growing wellness sector that year (+13.8%), with travelers spending 2× the average tourist

    Global Wellness Institute, Monitor 2025Nov 2025Confidence: A — primary source, public method, under 18 months old

  4. 1B+ — People living with a mental health condition; depression and anxiety alone cost the world economy about US$ 1 trillion a year

    World Health OrganizationSep 2025Confidence: A — primary source, public method, under 18 months old

  5. 2.1B — People aged 60+ by 2050 — double today's figure

    World Health Organization, Ageing and healthOct 2025Confidence: A — primary source, public method, under 18 months old

  6. 2070s — When people aged 65+ will outnumber children under 18 worldwide

    UN DESA, World Population Prospects 2024Jul 2024Confidence: A — primary source, public method, under 18 months old

  7. US$ 14.2B — US digital health venture funding in 2025 (+35%) — but 42% went to just 26 mega-rounds

    Rock Health, 2025 year-end funding overviewJan 2026Confidence: A — primary source, public method, under 18 months old

  8. US$ 8.5B — Investment in longevity companies in 2024, more than double 2023 — 84% of it in the United States

    Longevity.Technology, Annual Longevity Investment Report 2024May 2025Confidence: B — single reliable source, or a projection

  9. US$ 125B — Brazil's wellness economy — 11th largest in the world and 1st in Latin America

    Global Wellness Institute, Country Rankings 2026Jan 2026Confidence: A — primary source, public method, under 18 months old

Market signals

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  1. Neko Health (SE)

    TechCrunchJul 2026Confidence: A — primary source, public method, under 18 months old

  2. Function Health (US)

    TechCrunchNov 2025Confidence: A — primary source, public method, under 18 months old

  3. Beep Saúde (BR)

    NeoFeedSep 2024Confidence: A — primary source, public method, under 18 months old

  4. Talkiatry (US)

    Behavioral Health BusinessFeb 2026Confidence: A — primary source, public method, under 18 months old

  5. Wellhub (BR)

    AxiosSep 2025Confidence: A — primary source, public method, under 18 months old

  6. Lanserhof (DE/AT)

    BloombergOct 2025Confidence: A — primary source, public method, under 18 months old

  7. Oura (FI)

    CNBCOct 2025Confidence: A — primary source, public method, under 18 months old

  8. Ultrahuman (IN)

    TechCrunchSep 2026Confidence: A — primary source, public method, under 18 months old

Founders

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  1. Pedro Navio

    LinkedIn

  2. Igor Botelho

    LinkedIn