Founders

Two founding partners with complementary track records in consumer scaling, venture investing, strategy and impact capital.

Pedro Navio

Investments & commercial scaling

Pedro is a global consumer executive who has scaled and transformed multi-billion-dollar businesses. He led Kraft Heinz's US$ 20B North America business as President (2024–2026), with full P&L across 70 brands and 18,000 people, and earlier ran Red Bull across Latin America through a period of hypergrowth. For a decade he also founded and led Vinyasa, an early-stage venture fund that built a portfolio of 30+ companies across technology, consumer and health — the full cycle of raising, backing and scaling. Board experience includes Petlove. ESPM, with postgraduate study at FGV.

Igor Botelho

Strategy, capital & partnerships

Igor is a strategy and transformation executive who works at the intersection of private capital and long-term health and impact. Across twenty years in advisory he has worked with large global corporations including Nestlé, Nike, Natura and General Motors across many countries. For three years he designed the investment portfolio of the Cameron family office across eight plant-based food businesses, and he created Natura's regenerative strategy, selected for COP30. His operating work spans food, wellbeing and regenerative supply chains across Brazil, New Zealand and the United States. Postgraduate study with London Metropolitan University.

How we operate

Impact in health is an investment criterion, and it will be measured and reported at the same cadence as financials.
Every number we publish carries source, date and confidence. We publish what got worse, not only what got better.
Few fronts first. Real assets before scale.

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