Adjacent front

Wellness travel

The pillars as part of the experience: food aligned to the destination, movement in nature, longevity as the purpose of the journey, and follow-up before, during and after the trip.

What we look for

  • Destinations and operators where wellness is the core product, not an amenity
  • Medical-wellness and longevity resorts with clinical follow-up
  • Assets with strategic buyers already visible (hotel groups, clinic networks)
  • Brazil and Latin America, where the demand exists and dedicated capital does not

What stays out

  • Luxury hospitality with a spa attached
  • One-off retreats without a follow-up model

What we do not claim

We present wellness travel as a demand and return thesis, not a health-outcome claim. A week away does not transform anyone's health, and we will not say it does.

Data for this vertical

US$ 894B

Wellness tourism in 2024 — the fastest-growing wellness sector that year (+13.8%), with travelers spending 2× the average tourist

1.24 billion wellness trips; 8.3% of trips and 17.6% of tourism spend. Projection US$ 1.38T by 2029.

Global Wellness Institute, Monitor 2025Nov 2025Confidence A

Market signals

Market signals, not portfolio. Public examples of capital and demand in our verticals, each with source and date. None is a portfolio company, target or partner.

Lanserhof DE/AT

Wellness travel

Medical longevity resorts. €95M for ~20% from King Street Capital and AltamarCAM.

BloombergOct 2025Confidence A

Other verticals

Longevity & prevention →Mental health & integrative wellbeing →Health products & hardware →